Your website is your marketing home base. The average customer today does more and more research online. Your website is the place where all your communications should be centralized and organized.

If you are looking into launching a new website or a website re-design, there is one major thing that you need to consider: Your website is your best salesperson. The process I follow has been refined over the years to meet 100% of your goals.

Refined Website Design Process

1 Website Scope

Collect information to help understand the purpose of the website. This will include a questionnaire about website goals and industry questions.

2 Research

Define your target audience, research your industry and complete a competitor analysis. This provides direction in both layout and functionality later in the process.

3 Design

A complete creative brief, visual drafting followed by multiple design feedback sessions. 

4 Development

Structure your website so that its functional, effective and complete. Marketing and SEO will be implemented in this stage, as well as extensive testing.

5+ Launch & Post

Ensure your website is running smoothly and accomplishing your goals. Future marketing efforts and landing pages can be planned.